A change of perspective gives new emotions, freshness and dynamism to those elements that are generally considered static or simply boring.
W.HOW CHANGES THE PERSPECTIVE
Art and design seem to follow a one-way path, where the observer tries to decode the starting point meaning. To us the meaning is the arrival point since it can always change shape through an active individual experience.
W.HOW CHANGES THE WAY
Creativity means dream and rationality, game and formal rigor, amazement in discovering new combinations and new connections. We want to be free to create, to transform and to shape our personal view of things.
W.HOW CHANGES THE RULES